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Every year, Dubai hosts the world’s best and favourite shopping festival, the Dubai Shopping Festival. Dubai’s malls and shopping destinations come to life at this annual event, where shoppers will find unbeatable deals on everything from fashion and jewellery to electronics and home furnishing. The world’s biggest shopping festival, this month-long celebration isn’t just about searching for bargains and shopping till you drop. There’s also a line-up of thrilling world-class entertainment, such as fashion shows, live concerts, firework displays, and more. Plus, visitors can stand a chance to experience life-changing raffles, winning huge cash prizes, cars, gold and freebies every day. This year’s edition will feature over 700 brands participating across 3,200 outlets and will be held from the 26th of December 2018 to the 2nd of February 2019

Key messages

• Dubai is the best destination in winter: with the spring-like weather, and the world’s best shopping festival – the Dubai Shopping Festival (DSF), taking place between 26th December 2018 and 2nd February 2019, one is assured to enjoy shopping, celebrations, events and activities across the city

• Dubai is home to thousands of global, regional and local-based brands, the world’s largest shopping mall – The Dubai Mall and diverse shopping offerings, from authentic souks and local boutiques to outlet malls and world-class malls

• Dubai has a great range of activities and entertainment options for everyone: including theme parks/attractions, premium experiences and events for the whole family

More reasons to visit Dubai during the Dubai Shopping Festival (DSF):

• DSF is now in its 24th year and will run from 26th December 2018 to 2nd February 2019

• With the 24th edition of the Dubai Shopping Festival approaching and pleasantly cool weather; Dubai is the best destination to visit this winter for its exclusive retail offerings across more than 3,200 different outlets, plenty of activities, family entertainment, foodie pop-ups, live performances and musical shows, happening across the city

• Discover something new every day with DSF. With retail offerings, daily world-class entertainment and multiple chances of mega wins across the city, you will not want to miss out

• DSF offers savings and discounts up to 75% on a wide range of products at more than 700 participating brands across 3,200 outlets. It’s guaranteed that DSF fits every pocket size

• DSF will spoil one for choice, with the greatest promotions, wide range of events/activities for the whole family and unbeatable offers and packages on hotel stays, award-winning spas, retail offers and much more. DSF is a must include element for every tourist’s Dubai experience: Tourists who are considering/have already booked/or are already on the ground in Dubai should include Dubai Shopping Festival on their itinerary

• DSF sales include the latest collections straight from the runway: available at unbelievable prices across iconic shopping destinations in Dubai

More than just shopping!

• Over a month of family fun: Everyone can enjoy free-to-attend events offering both indoor and outdoor entertainment

• Big wins galore! DSF will offer several opportunities for shoppers to win big and take home amazing cash prizes, cars, gold, freebies and more

• Enjoy an enhanced retail experience during DSF, a time when retailers launch limited edition lines. The region’s biggest pop-up market is hosted under the Burj Khalifa (Market OTB) and global brands bring world-class experiences to the city with celebrities and influencers
joining in

• Key events held every year are Fireworks nights, Market OTB (a pop-up market outside Burj Khalifa)

• Celebrate New Year and the Festive Season with DSF: enjoy a calendar of unique and promising events and incredible offers

• DSF includes special events and celebrations across the city

Enjoy up to 90% off on your favourite brands! Dubai Shopping Festival will have a grand start with the most epic 12-hour sale, from 12pm – 12am at 6 spectacular malls in Dubai. Mark your calendars! Location: Mall of the Emirates, City Centre Deira, City Centre Mirdif, City Centre Al Shindagha, My City Centre Al Barsha, City Centre Me’aisem, When: 26 Dec, 12pm to 12am


Ever imagined a carnival inside a souk? Visit Dubai Shopping Festival this year and discover traditional shopping with a twist at the Souk Carnival. Explore pop up kiosks, roaming and street entertainment, spend-based retail promos and more! Celebrate the festive vibe with colourful and vibrant décor lighting and enjoy a fun evening with your friends and family.

Location: Al Seef
When: 26 Dec – 5 Jan

Capture moments against the scenic Dubai skyline with fireworks lighting up the night sky. Live the festive vibe to the fullest with Dubai Shopping Festival’s signature Firework’s nights and enjoy a host of exclusive offers, special promotions and themed entertainment shows. An evening plan for everyone! Location: The Beach, Al Seef, La Mer, When: 26 Dec – 2 Feb, and on selected dates of the festival